How to Lift Online Food Order Value for your Italian Restaurant
Oct 16, 2018

As an entrepreneur, you may have the slightest inkling that the most potent weapon available in your armory is your restaurant website or app. Remember, digital food ordering is not just a short-lived fad, it’s a general trend that is reflecting the growing significance of online food-delivery market as well as changing the way people used to live. According to a report by Business Insider, the product sales through order-ahead websites as well as apps are anticipated to reach over $38 billion by 2020, representing about 10.7 percent of total Quick Service Restaurants (QSR) industry sales.

As for restaurateurs, they can dramatically increasing product sales, productivity, and profit margins by using digital ordering approach with a few simple tweaks. In this article, we will explain some actionable techniques and star-performing strategies you can implement to increase online orders exponentially for your Italian restaurant, so let’s get started!

#1: Social Media Marketing

By establishing a strong online presence on social media platforms, you will improve your chances of being visible to the diners who otherwise might not have heard about or seen an advertisement for your restaurant. In a nutshell, creating a robust web presence, whether it’s through a website or an app, is like nudging your would-be customers with your elbow and acquainting them with your products and services, thereby boosting your order values and revenue.

Twitter, Facebook, Instagram, and Yelp are the international catchwords for social media marketing, allowing entrepreneurs to promote their brands on multiple digital channels. Ask anyone how to target and engage the widest possible audience quickly on this platform, and they will mention words like sponsored posts, business page, encourage check-ins, etc. Here are some tips to come up with a smart social media marketing strategy to attract more customers:

a) Include covers photos, GIFs, or videos explicitly advocating your digital food ordering service with an active call-to-action link.

b) Focus on propagating about your doorstep food-delivery facility.

c) Add a link to your posts that automatically redirects your peers to your online ordering landing page.

d) Make the most of the ‘Groups’ facet to reach your target audience.

#2: A Functional Menu

There’s no denying that your food or bar menu is the best card up your sleeve to express your Italian restaurant’s identity and increase online order values, so make it accessible and informative. Remember your menu must be completely synchronized with the theme and style of your venue as well as perfectly balanced with trendy and profitable food items. Check out these secrets to mastering menu engineering:

Create an eye-catch and well-designed menu featuring your brand logo to make it visually appealing and drive your average ticket up as well.

i. Include items that clients enjoy and also turn out well with various beverages (alcoholic or non-alcoholic).

ii. Make sure to keep the prices of eatables affordable without compromising on quality.

iii. Research the market and target existing demand with a focus on seasonality.

iv. Avoid creating PDF versions of a menu since it requires people to zoom in and scroll.

v. Ensure that text format is editable, easy for customers to read, and engine-friendly.

vi. Write detailed descriptions as well as use professional, high-quality images next to products’ name titles.

To learn more creative menu design ideas and tips for designing and laying out a killer bar menu read this blog post.

#3: An Easy Ordering Process

Your online food ordering platform should be perfectly capable of delivering the convenience and speed your customer expect. Placed orders through an app or website must be processed and confirmed within a minute. A simple ordering process has been proven to intensify customer loyalty and satisfaction, increase purchase frequency, and nurture average ticket sizes.

With the benefit of storing order history and preference, restaurants can deliver high-quality foods with better services and greater customer convenience. Additionally, it allows customers to store favorites, view prior orders they’ve placed with your restaurant in the past, and even re-order them in as little as one click. This means that mobile order-ahead can enhance the lifetime value of QSR customers through exciting offers and deals, order customization, and checkout options.

Apart from these aforementioned tips, there are plenty of other stellar strategies that diligently help restaurateurs increase their online order values and overall sales, including:

  • Invest in paid advertising for long-term profit
  • Advertise through digital printing and flyers
  • Use traditional resources like print media, TV, and Radio
  • Send push notifications to your customers
  • Monitor your social media presence regularly
  • Create a concrete ‘Review Us’ page
  • Offer discounts, deals, and coupons

If you are running a fine dining Italian restaurant in Rancho Cucamonga, implement these viable, effective marketing tips to attract more customers, build a rich brand value, increase ROI, and promote your business.